Jérôme Biard appointed CEO of Roventa-Henex SA

Roventa-Henex SA announced today the appointment of Jérôme Biard as CEO. An experienced leader with over 20 years in the watchmaking industry, he will be spearheading the next development phase of Roventa-Henex SA, which celebrates its 60th anniversary this year.

Biel, Switzerland, 4 June 2019– Roventa-Henex SA, the leading watch manufacturer specialised in design, product development, production and logistics for third party brands, announced today the appointment of Jérôme Biard as CEO. Building on his previous experience as CEO of major high watchmaking manufacturers and international distribution networks, Jérôme Biard, who joined Roventa-Henex in April, will lead the company’s international development. Roventa-Henex, which is celebrating its 60th anniversary this year, is an independent company partly owned by its own management. 

“It is with honour and enthusiasm that I agreed to join Roventa-Henex at the beginning of April, a company extremely respected in the Swiss watch industry for its commitment to quality, trustworthiness, discretion, success and efficiency,” explains Jérôme Biard. “The mission entrusted to me is to position the company as an à la carte partner, able to mobilise dedicated resources to address specific issues along the whole value chain from product development to building a new brand. Roventa-Henex SA is a true brand incubator, a competence laboratory”. 

Jérôme Biard has been at home in the world of luxury goods, and more specifically watchmaking, for almost thirty years.  

At the end of the 1980s, Jérôme Biard joined the Richemont Group, where he began his career at Baume & Mercier, followed by Piaget. He then spent six years as market manager for Vacheron Constantin and then sales manager for Cartier Suisse for watches, leather goods, perfumes, accessories and writing instruments. The latter also included responsibility for the Swiss division of Montegrappa. In 2005, Jérôme Biard joined Girard-Perregaux as Global Sales Manager. In 2009, he took on the role of CEO of LPI SA within Weitnauer Holding AG, a leading duty free and domestic distribution group, where he also joined the boards of Dimeco AG and LPI T.H.A.S. 

From 2017 he was CEO of the Corum and Eterna brands until joining Roventa-Henex in April 2019.