2018 is a big date for Mido as this year marks its 100th anniversary. The brand wants everyone to join in the celebrations with #MyMidoBigDate, a large-scale interactive social media campaign. Whether a wedding, the birth of a child, a graduation, a special trip or a successful sporting feat, life is full of big dates and important events. From May 15th to September, Mido would like you to share your photos and videos of these unforgettable moments on Facebook and Instagram using the hashtag #MyMidoBigDate.

Every week, one entry will win one of the new Commander Big Date models launched to commemorate Mido’s 100th anniversary. Fitted with an exclusive automatic movement with a big date aperture based on the Caliber 80, the Commander Big Date models are made for special occasions.

Share your unforgettable moments

To give its fans and followers the chance to join in its 100th anniversary celebrations, Mido is launching the #MyMidoBigDate interactive campaign. The brand would like everyone to share one of their life’s greatest moments on Facebook and Instagram. A wedding, birth, special trip, graduation, legendary concert or sporting victory? From May 15th to September 2018, you can share your unforgettable occasion on social media using the hashtag #MyMidoBigDate. It can be in any format – photo, video or animation. Since May 1st, influencers and friends of the brand have set the tone by sharing their own unforgettable moments.

Every week, a participant in the #MyMidoBigDate campaign will win one of the Commander Big Date.

Commander Big Date: an exceptional timepiece to celebrate a big date

To mark a century since it was founded and pay homage to the visionary spirit of its founder Georges Schaeren, Mido has developed an exclusive movement with a big date aperture based on its Calibre 80. As well as an original date display, this movement also offers incredible autonomy: the power reserve lasts up to 80 hours. At the beginning of 2018, the brand unveiled the Commander Big Date, a series of original models featuring this big date aperture at 6 o’clock – one of the largest on the market in this price segment – and incorporating the Caliber 80. The symbolic big date marks a memorable year.

The Commander Big Date therefore offers a generous date display while adopting the aesthetic codes that have made the Commander collection such a success. Its extremely pure dial with a sunray satin finish is protected by a round 42 mm-diameter case in satin-finished stainless steel, enhanced by a polished bezel.



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