The fashionable brand klokers enters the women segment

Since its launch in 2015, the French-Swiss brand klokers has become the French leader of watch crowdfunding thanks to its original and design Swiss Made watches, with interchangeable straps and accessories. The concept, unique products, and high degree of innovation have already been rewarded with the Bpifrance excellence and Observeur du Design 2018 labels and a nomination for the German Design Award 2019.

klokers increases its presence worldwide: in less than three years, klokers is now present in 19 countries and in more than 250 countries.

At the end of the summer, klokers will be releasing its new Bangle. With this new product, klokers goes even further in terms of innovation. The invisible and fully integrated patented system allows the watch-head to be fixed to the jewel. The Bangle may be worn as a standalone jewel, or as an original wristwatch with the klokers’ watch-head:

KLOKERS OFFERS A UNIQUE CONCEPT OF FEMININE JEWEL FOR THE END OF SUMMER

Its elegant lines make the Bangle truly an extremely feminine glamorous jewel. The clean design reveals the smooth and gleaming material of palladium.

The jewel turns into a watch in no time at all. The integrated fixing system allows to fix the klokers’ watch-head, which is compatible itself with all other accessories of the collection and may also be worn on a bag, a notebook, etc. to create your style anytime: 1 watch, 50 possibilities to play with time.
In stores and in the online shop from October 2018.

With this innovative bangle, klokers enters the women segment with a transversal approach halfway between fashion and watchmaking.

KLOKERS ENTERS A NEW MARKET SEGMENT AND DIVERSIFIES ITS PRODUCT LINE

klokers aims at women whose market studies confirm they want original, quality, customizable and unique jewels. klokers ticks all the boxes with this new Bangle.

The female market segment of the watch and jewelry industry is a profitable and dynamic segment. This segment is made up of independent, mobile and usually urban women who are most often influencers. Their purchase is motivated by the wish of giving oneself some treat. The female target is to be acquired and then retained.

klokers aims to women offering them the freedom of choice and use, at a time when they never have so much asserted their desire for freedom.

For any info or request, please feel free to reach out to Mady: mjay@klokers.com

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