THE TAG HEUER CARRERA GETS A PASTEL MAKEOVER
Los Angeles, LVMH Watch Week – January 21, 2025 :
As TAG Heuer unveils the newest faces of its TAG Heuer Carrera Date collection, the spirit of this iconic timepiece takes on a soft and feminine palette. The two 36mm models, in captivating powdery pink and lilac, bring a refined yet playful touch to the TAG Heuer Carrera lineup, gracefully blending sophistication with a contemporary twist. The TAG Heuer Carrera, a watch steeped in racing legacy and timeless elegance, now offers a delicate nod to modern femininity.
A Journey of Style and Function
Since its creation in 1963, the TAG Heuer Carrera has been carrying the legacy of Jack Heuer’s dedication for precision, inspired by the fast-paced thrill of motorsport. He developed the original TAG Heuer Carrera with clarity and simplicity in mind, drawing from the dashboard instruments of race cars and the audacious Carrera Panamericana road race. Over the years, this model evolved, adapting to new eras while retaining its sleek, functional charm.
The 36mm edition dates back to the original size of the TAG Heuer Carrera’s when it first debuted, taking in the essence of the watch’s earliest design. Their size, ideal for both form and function, has remained the perfect fit for any wrist, expressing the watch’s versatile appeal. With each new reveal, TAG Heuer refines this patrimony, as seen in today’s pastel editions of the TAG Heuer Carrera Date. These models bring fresh colors and comfort to the TAG Heuer Carrera family, inviting wearers to experience a softer, yet equally daring side of this classic.
The Delicate Luxury of the TAG Heuer Carrera
Each TAG Heuer Carrera Date’s unique color and finish are designed to reflect both elegance and modernity. The powdery pink edition features a sunray-brushed dial while the lilac model has a distinctive snail-brushed dial. These two finishes allow wearers to choose between a timeless or a trend-forward look, giving each timepiece its own personality within the pastel spectrum.
A gradient track surrounds each dial, a detail that nods to the TAG Heuer Carrera’s racing heritage, serving as a graphical representation of velocity. It’s a reminder that, despite its soft palette, the TAG Heuer Carrera retains its bold spirit, bridging past and present with effortless style.
The pastel shades of these new TAG Heuer Carrera Date models are decked with a touch of sparkle – 11 diamonds glint subtly on the dial, totaling 0.2 carats. TAG Heuer’s use of classic diamond indexes lend a sophisticated, understated charm, aligning with the watch’s refined aesthetic, drawing attention to the pastel dials without overwhelming them.
Crafted for Comfort and Everyday Elegance
With this TAG Heuer Carrera Date, TAG Heuer continues to prioritize comfort and wearability through the updated 2023 36mm case sizing and a thickness of 10,26mm. This balanced profile ensures a refined, comfortable fit without sacrificing the distinctive design TAG Heuer is known for.
These timepieces come with the reworked, iconic Carrera H bracelet in polished steel, making the pieces a testament to timeless femininity.
Both watches are powered by the latest Caliber 7 automatic movement, with a 56-hour power reserve.
This movement also provides a 6 o’clock angled date to the watch.
With these delicate pastel shades, the new TAG Heuer Carrera Date brings a gentle femininity that doesn’t compromise versatility—ready to pair with any style, any occasion.
TAG Heuer Carrera Date
WBN2319.BA0001
Movement
Calibre 7
Functions
Hours, minutes, seconds, date
Dial
Lilac snailed brushed dial
Lilac flange with 60 second / minute scale
Rhodium-plated faceted, polished applied indexes; 11 diamonds of 1,80 mm diameter (0,22 cts)
Rhodium-plated faceted, polished hour and minute hands with white Super-LumiNova® Rhodium-plated polished central hand
Rhodium-plated TAG Heuer applied logo 6 o’clock angled date
“CARRERA”, “AUTOMATIC”, “SWISS MADE” printed
Case
36mm diameter
Steel fine brushed, polished case Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment Steel polished crown at 3 o’clock
Steel, sapphire screw-down caseback Water resistance: 50 meters
Bracelet
Fine brushed, polished steel H-shape bracelet
Fine brushed, polished steel folding clasp with double safety push-buttons; TAG Heuer shield
Dimensions
Lug-to-lug: 41,60mm Thickness: 10,26mm
Availability
June 2025
Estimated SRP 4’250 CHF
TAG Heuer Carrera Date
WBN2319.BA0001
Movement
Calibre 7
Functions
Hours, minutes, seconds, date
Dial
Powdery pink sunray brushed dial
Powdery pink flange with 60 second / minute scale
Rhodium-plated faceted, polished applied indexes; 11 diamonds of 1,80 mm diameter (0,22 ct)
Rhodium-plated faceted, polished hour and minute hands with white Super-LumiNova® Rhodium-plated polished central hand
Rhodium-plated TAG Heuer applied logo 6 o’clock angled date
“CARRERA”, “AUTOMATIC”, “SWISS MADE” printed
Case
36mm diameter
Steel fine brushed, polished case Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment Steel polished crown at 3 o’clock
Steel, sapphire screw-down caseback Water resistance: 50 meters
Bracelet
Fine brushed, polished steel H-shape bracelet
Fine brushed, polished steel folding clasp with double safety push-buttons; TAG Heuer shield
Dimensions
Lug-to-lug: 41,60mm Thickness: 10,26mm
Availability
June 2025
Estimated SRP
4’250 CHF
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Antoine Pin, CEO of TAG Heuer.
For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.
Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
www.tagheuer.com @TAGHeuer #TAGHeuerCarrera
